Segal Media at Tehran Design Week

Video Mapping and AI Painting at Tehran University of Art Campus

Segal Media participated in Tehran Design Week at the invitation of Tehran University of Art. As an event sponsor, the team transformed the campus into a dynamic canvas for digital creativity with video mapping on the faculty façade and an interactive AI-powered painting experience.

The AI painting allowed direct audience participation, showcasing a contemporary fusion of art, technology, and user interaction. This presence reflected Segal Media’s approach to creatively using new media and advanced technologies in cultural and artistic events, focusing on meaningful and innovative experiences.

Simultaneously, the first student video mapping festival, “Story of Light,” took place, featuring over 80 submissions and awarding three winning entries. The festival provided artists the opportunity to display their works on campus walls and engage with the world of new media.

Through this participation, Segal Media was proudly awarded the Tehran University of Art Trophy, recognizing its creativity, innovation, and expertise in creating immersive visual experiences.

LOCATION : Tehran University of Art Campus of Fine Arts
CLIENT : Tehran University of Art Campus of Fine Arts
DATE : November 2025
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NBR DAYS : 5