Nima Eshghipour, CEO of Segal Media, a leading developer of 3D mapping projections elaborates: “Until recently, 3D mapping projection campaigns typically ran no longer than 5-10 minutes. Now, some 3D mapping campaigns are running for an entire day or week, like animated wallpaper.”
So why haven’t you seen it more often? The main barrier is a simple lack of understanding by event planners and marketers of the technology. “Many people aren’t even aware of its existence,” Delfgaauw says. “And only a relatively very small number of people have actually seen them in person.” As a result, many event planners and marketers have been unable or unwilling to convey the benefits and value of the technology to decision-makers. Still, the potential for those willing to pioneer this impressive technology is huge.