Segal Media used high brightness projector to lighting Azadi Tower with projection mapping technique in combination with high end Visual Effects / Motion graphics content.
The tower is about 45 metres (148 ft) tall and is completely clad in cut marble.
After winning a competition, architect Hossein Amanat was tasked to design the tower, his client being the Council of Celebrations. His ideas were based upon classical and post-classical Iranian architecture, popular influences on art in the 1960s following the White Revolution. Iran's increasing wealth sparked modernization programs and sent the art industry into a renaissance-like period.